In March, when Momofuku’s lawyers sent cease-and-desist letters to stop manufacturers from using the name of celebrity chef David Chang’s popular chili crunch condiment, they were doing what trademark lawyers always do: trying to protect a company’s investment from competitors.
Democracy Dies in Darkness
David Chang’s Momofuku draws heat over its ‘chile crunch’ trademark
Celebrity chef David Chang’s company is sending cease-and-desist letters to other companies about a term some critics say Momofuku shouldn’t own
By Tim Carman
and April 8, 2024 at 9:19 p.m. EDT