In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.
Advertisement
Advertisement
Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group
(in minutes)
Characteristic
TikTok
Instagram
Facebook
Snapchat
Total
18-24
76
53
22
35
186
25-34
50
37
26
27
140
35-44
47
28
30
22
127
45-54
45
27
36
22
130
55-64
37
26
45
20
128
65+
29
20
34
19
102
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Internet users who use a social network via any device at least once per month; includes all time spent on social network platforms; includes usage via any device
Related reports: Available to download in PDF or PPTX format
All data
in one format
United States internet user demographics, by age groups
51 page/s
English
pptx
Detailed references
Everything on "United States internet user demographics, by age groups" in one document: edited and divided
into chapters, including detailed references.
Learn more about how Statista can support your business.
Insider Intelligence. (March 28, 2024). Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/?ueid=1f9e9a95ac6dc999550d79180561332f&utm_campaign=The%20Rebuild%206%2F6&utm_medium=email&utm_source=Sailthru&utm_term=The%20Weeds
Insider Intelligence. "Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes)." Chart. March 28, 2024. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/?ueid=1f9e9a95ac6dc999550d79180561332f&utm_campaign=The%20Rebuild%206%2F6&utm_medium=email&utm_source=Sailthru&utm_term=The%20Weeds
Insider Intelligence. (2024). Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes). Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/?ueid=1f9e9a95ac6dc999550d79180561332f&utm_campaign=The%20Rebuild%206%2F6&utm_medium=email&utm_source=Sailthru&utm_term=The%20Weeds
Insider Intelligence. "Average Time Spent on Selected Social Media Platforms Daily among Adults in The United States in February 2024, by Age Group (in Minutes)." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/?ueid=1f9e9a95ac6dc999550d79180561332f&utm_campaign=The%20Rebuild%206%2F6&utm_medium=email&utm_source=Sailthru&utm_term=The%20Weeds
Insider Intelligence, Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) Statista, https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/?ueid=1f9e9a95ac6dc999550d79180561332f&utm_campaign=The%20Rebuild%206%2F6&utm_medium=email&utm_source=Sailthru&utm_term=The%20Weeds (last visited July 14, 2025)
Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) [Graph], Insider Intelligence, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/?ueid=1f9e9a95ac6dc999550d79180561332f&utm_campaign=The%20Rebuild%206%2F6&utm_medium=email&utm_source=Sailthru&utm_term=The%20Weeds
Advertisement
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
